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Research papers

Why Mona Lisa has become the Mona Lisa

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite...

Catalogue: Qualitative 2006
Authors: Grace Janho, Krishna Patnaik
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Janho and Patnaik (2006a, October 08). Why Mona Lisa has become the Mona Lisa. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/why-mona-lisa-has-become-the-mona-lisa


Research papers

The Arab as a man

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia. It is an attempt to propose and demonstrate methodologies which would help in decoding...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Krishna Patnaik, Houda Koussa
November 28, 2004
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Citation

Patnaik and Koussa (2004a, November 28). The Arab as a man. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-arab-as-a-man